Words "introduction" and "conclusion" are indeed important in articles on websites. Their presence can have a significant impact on the ranking of an article in search engines, and that is why they are often included.
Here's why:
1. Engagement: An introduction serves as a hook to capture the attention of readers and entice them to continue reading the article. The conclusion summarizes the key points and provides a satisfying ending. Including these sections helps to engage the audience and keeps them interested throughout the article.
2. SEO optimization: Search engines look for relevant keywords and content when ranking articles. By including an introduction and conclusion, you can strategically incorporate important keywords and relevant information. This helps search engines understand the article better and rank it higher when those keywords are searched.
3. User experience: Having clear sections like an introduction and conclusion enhances the overall user experience. Readers can easily navigate through the article and find the information they need. This positively affects the time spent on the page, bounce rate, and other user engagement metrics, which in turn can improve the article's ranking in search results.
4. Structured content: Including an introduction and conclusion helps to organize the content of an article. It provides a clear structure, making it easier for both readers and search engines to understand the main points and purpose of the article.
In summary, the presence of introductions and conclusions in articles is crucial for engaging readers, optimizing the article for search engines, improving user experience, and providing a clear structure. These factors contribute to higher rankings in search engine results pages, ultimately driving more traffic to the website.